Wrongtools, based in Norway, produces Kontakt sample libraries. To brand things as “Nordic …” sells. So a critical question arises:
Should Wrongtools brand itself as a Nordic Sample Developer simply because it originates from Norway?
A term that so worn out by marketing…
We are curious to find out. Here are some random thoughts
Nordic sound is somehow influenced by a mindset shaped by (partly isolated) cultural, social, and technological progress. This mindset impacts the way music is conceptualized and created in the Nordic region, contributing to a certain sound profile. Often with the help of unique recording locations and of course special and super-skilled musicians.
Nordic music often reflects a deep connection to nature. This is evident in the frequent associations with vast, open landscapes, including snow-covered fields, frosty environments, wastness and mountains. This natural harmony is integral to the Nordic sound, influencing its overall tone and atmosphere. In the jazz world, this manifested itselvess particulary throught the recordlabel ECM.
Nordic sound esthetics often conveys qualities such as sternness, dedication, accuracy, and frugality. Additionally, it explores emotional depths, including melancholia, sadness, and introspection. These qualities contribute to a distinctive, resonant musical focus and flow.
The aesthetic of Nordic virtual instruments are often characterized by raw soundscapes. Often evoluting textures. Scandinavian Noir sounds etc.. This simplicity aligns with a broader cultural preference for purity and minimalism, capturing the essence of the environment and emotions in a straightforward manner.
This “Nordic Samples / Nordic guitar / Nordic Piano whatever…” term serves as a strategic marketing tool, capitalizing on the distinct cultural and geographical elements of the Nordic region.
The notion of ‘Nordic Sounds and sample libraries’ extends beyond the borders of the Nordic countries, functioning as a compelling brand both locally and internationally.
This branding not only promotes the allure of Nordic aesthetics but also commodifies the region’s cultural and natural heritage.
This “Nordic Samples / Nordic guitar / Nordic Piano whatever…” term serves as a strategic marketing tool, capitalizing on the distinct cultural and geographical elements of the Nordic region.
The notion of ‘Nordic Sounds and sample libraries’ extends beyond the borders of the Nordic countries, functioning as a compelling brand both locally and internationally.
This branding not only promotes the allure of Nordic aesthetics but also commodifies the region’s cultural and natural heritage.
Nordic Sounds …. ?
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